Kate Sullivan

San Francisco, CA

• Own trial conversion and monetization for teams plans; 40+ experiments across pricing pages, checkout, and in-product upgrade prompts lifted trial-to-paid conversion 14%, worth ~$6M in incremental ARR.
• Led the relaunch of team onboarding — new admin setup flow, redesigned seat invites, lifecycle email sequence — raising week-one activation from 48% to 61%.
• Partner with two engineering squads (11 engineers), design, and analytics; write the growth roadmap, quarterly plans, and every experiment brief the team runs.
• Killed my own six-month personalization bet after inconclusive results and redirected the squad to checkout performance — p95 page load down 38%, recovering an estimated 2% of paid drop-off.

San Francisco, CA

• Shipped the onboarding checklist and guided-setup surfaces shown to every new workspace; setup completion rose 22% and first-week support tickets fell 15%.
• Ran the pricing migration for 40k+ legacy customers — sequencing, comms, and in-product messaging with finance and support — landing under 0.5% churn impact.
• Introduced the team's experiment review; testing velocity went from roughly 2 to 9 experiments a quarter without adding headcount.

San Francisco, CA

• Built the funnel and retention reporting (SQL, Looker) that became the company's standard activation dashboard.
• Cohort analysis of trials found the activation threshold — three teammates invited — that reset onboarding priorities for the following year.